Start creating your brand guidelines
In order for our brand story to be successful, it needs to be clearly defined, it must be communicated effectively, and it must be understood and adopted by the company. Consistency in building your brand is key. Without it, you run the risk of diluting your company's message. Where to get started I've compiled a task list to get you started for you to this effect. Your role in the successful development and deployment of your brand guidelines will be to: Research and analyze